Purchasing Power
for Panama

Purchasing Power
for Panama

Purchasing Power describes the disposable income of populated areas across Panama. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Panama

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Panama and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Panama can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Book a Demo

Flag of PanamaPanama – Distritos

Number of Regions
Avg Population / Region
The Republic of Panama is situated in Central America, right at the crossroads of the continents of North and South America. It shares land borders with Costa Rica and Colombia, and coastline along the Pacific Ocean and Caribbean Sea. The capital is Panama City.
Inhabited by indigenous tribes until the arrival of the Spanish in the 1500s, Panama gained independence from the Spanish Empire in 1821 and joined the Republic of Gran Colombia, seceding in 1903. Panama is now a presidential representative democratic republic, divided into ten provinces.
The strategic significance of Panama’s location has ensured its attention from USA. It was with American support that Panama successfully parted from Gran Colombia. As a result, Panama allowed US Army Engineers to undertake the construction of the Panama Canal, which was completed in 1914. It remained under US control until 1999.
Revenue from the canal is a massive contributor to Panama’s growing economy, with around 15,000 vessels every year using the waterway to move between the Atlantic and Pacific Oceans. The service sector is a growing addition to the economy, especially banking, commerce and tourism. Controlled mining for copper and gold is also important.
Around 40% of Panama’s land is covered in jungle - the second largest rainforest in the western hemisphere. Heavily urbanised, half of Panama’s population lives in and around Panama City. Despite its growing economy, there is a marked disparity between rich and poor. It retains infamy as a tax haven and for drug trafficking.
With strong European and American influences, Panama’s national sport is baseball. Music is European in influence but strong folk tradition endures.
On the world stage Panama is a member of the United Nations and the Organisation of American States.

Product details

Purchasing Power for Panama
Administrative Postcode Small Area
Region Type Distritos
Number of Regions 78
Average Population/Region 55,000
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Panama? Purchasing Power data is available for a wide range of countries…

Data formats & delivery

Purchasing Power for Panama is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Orders, Formats & Delivery

Related products for Panama

Extend your market insight into Panama with these compatible add-on products. Ask about special pricing for map data bundles.

Regions and Boundaries

Regions & Boundaries

Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.

Regions & Boundaries


Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.


Free data life support

All data products supplied by Europa Technologies include free, world-class, lifetime support.

Got a technical issue or licensing question? No problem – we’re just a call or an e-mail away.

Arrange your digital map licensing through us with the assurance of great value from your data investment.

Data Life Support

How can we help you?

Ask an expert…

Do get in touch if you would like more details about Purchasing Power for Panama (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.