Purchasing Power
for Italy

Purchasing Power
for Italy

Purchasing Power describes the disposable income of populated areas across Italy. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Italy

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Italy and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Italy can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Flag of ItalyItaly – Census Areas

401547
Number of Regions
150
Avg Population / Region

The Republic of Italy, the boot-shaped peninsula in the Mediterranean Sea, is situated in south central Europe. It shares borders with France, Switzerland, Austria, Slovenia and the enclaved micro-states of Vatican City and San Marino. As well as its mainland and various islands Italy is also comprised of the territorial enclave of Campione and the maritime enclave of Lampedusa. The capital city is Rome.
Famed as the heart of the Roman Empire, Italy’s position in Europe and the Mediterranean has always been strategically significant and was for many years very dominant. After the fall of the Roman Empire, northern Italy was a selection of independent city states and maritime republics which became prosperous through trade and commerce. Central Italy was under the complete control of the Papacy, while the south was a collection of territories successively conquered by other nations.
Italian nationalism became strong in the nineteenth century, and by 1861, the almost complete unification and establishment of the Kingdom of Italy was achieved. Post-WWI, Italy suffered economic and social turmoil, which resulted in the rise of Mussolini’s fascist dictatorship and subsequent WWII defeat. Following that was the rise of resistance and liberation of Italy. A democratic republic was established and the monarchy abolished.
Today Italy is a unitary parliamentary republic, comprising twenty regions (five of which have autonomous status), 107 provinces/metropolitan cities and 7,960 municipalities. It is heavily urbanised, particularly in the north, whilst the south is the heart of the agricultural sector. The population is ageing and Italy has the fifth oldest population in the world.
With an advanced economy, Italy is one of the world’s leading industrialised nations. It is renowned for its influential creative and innovative business (fashion and design), large agricultural sector (Italy produces and exports the most wine in the world), strong automotive, machinery and food industries. The tourism sector is very important, with Italy being in the top five countries visited in the world.
Italy’s cultural heritage is all-pervading. From its influence at the heart of the Roman Empire, through to the Renaissance and beyond, it has been a defining source of scientific discoveries, philosophies, art, literature, music, food and fashion. Its cultural wealth is such that it has the highest number of World Heritage Sites.
Its importance is felt on the world stage. Amongst other organisations, it is a member of the United Nations, NATO, G20 and the European Union.

Product details

Purchasing Power for Italy
Administrative Postcode Small Area
Available
Region Type Comuni 5-digit Postcodes Census Areas
Number of Regions 7,915 4,619 401,547
Average Population/Region 7,600 13,000 150
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Italy? Purchasing Power data is available for a wide range of countries…

Other Countries

Data formats & delivery

Purchasing Power for Italy is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Europa Data Vault
Orders, Formats & Delivery

Related products for Italy

Extend your market insight into Italy with these compatible add-on products. Ask about special pricing for map data bundles.

Postcodes / Zipcodes

Postcodes / Zipcodes

For this unique form of geography, we offer both region & point-based postcode / zipcode map data for many countries of the world.

Postcodes
Regions and Boundaries

Regions & Boundaries

Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.

Regions & Boundaries

Demographics

Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.

Demographics

Consumer Profiles

An innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience.

Consumer Profiles

Free data life support

All data products supplied by Europa Technologies include free, world-class, lifetime support.

Got a technical issue or licensing question? No problem – we’re just a call or an e-mail away.

Arrange your digital map licensing through us with the assurance of great value from your data investment.

Support
Data Life Support

How can we help you?

Do get in touch if you would like more details about Purchasing Power for Italy (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.

What is nine plus two?
Slide to select your answer: 0