Purchasing Power
for Serbia

Purchasing Power
for Serbia

Purchasing Power describes the disposable income of populated areas across Serbia. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Serbia

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Serbia and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Serbia can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

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Flag of SerbiaSerbia – Naselija (Settlements)

Number of Regions
Avg Population / Region
The landlocked Republic of Serbia lies at the crossroads of central and south-eastern Europe, and borders Hungary, Romania, Croatia, Bosnia & Herzegovina, Montenegro, Bulgaria and North Macedonia. Belgrade is the capital city.
Serbia has been occupied or formed part of numerous empires throughout its history. Upon the dissolution of Yugoslavia in 1991, Serbia formed a union with Montenegro, which was dissolved peacefully in 2006, when both states reclaimed their independence.
Serbia is a unitary parliamentary constitutional republic, divided into municipalities, districts and provinces. Serbia has a shrinking population, and also one of the oldest populations in the world. Since 2007, it has observed a policy of military neutrality.
It has an emerging market economy and has benefitted from much foreign investment. Serbia’s economy is skewed towards the service sector, but industry, especially food, automotive and agriculture are all important sectors and employers. Unlike many of its neighbours, tourism has yet to emerge as an important industry.
Culturally quite mixed, Serbia sits at the juncture of the old Ottoman and Hapsburg European influences. It has an array of architecture and a strong musical, literary and theatrical tradition. Serbia has one of the most dynamic film industries.
On the world stage, Serbia is a member of the United Nations and is a candidate for membership of the European Union.

Product details

Purchasing Power for Serbia
Administrative Postcode Small Area
Region Type Opštine 2-digit Postcodes Naselija (Settlements)
Number of Regions 169 20 4,721
Average Population/Region 41,000 350,000 1,500
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Serbia? Purchasing Power data is available for a wide range of countries…

Data formats & delivery

Purchasing Power for Serbia is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Orders, Formats & Delivery

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