Purchasing Power
for Oman

Purchasing Power
for Oman

Purchasing Power describes the disposable income of populated areas across Oman. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Oman

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Oman and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Oman can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

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Flag of OmanOman – Wilayat

Number of Regions
Avg Population / Region
Situated in western Asia, the Sultanate of Oman is the oldest independent state in the Arab world. It shares land borders with Saudi Arabia, the United Arab Emirates and Yemen. Its coastline is along the mouth of the Persian Gulf and the Arabian Sea. The capital city is Muscat.
Tribes settled in Oman over the centuries, and by the early 1500s, the Portuguese discovered the strategic benefits of Oman’s location and began to use it as an outpost to protect their sea activities. In the late seventeenth century, Oman’s valuable position was evident as battle ensued between the Portuguese, Dutch and British - all of whom were trying to protect trading routes to the East Indies. Ottoman Turks and Persians tried unsuccessfully, to dominate Oman. By the twentieth century, Oman came under mutually beneficial British influence. It is a unitary state and an absolute monarchy, divided into eleven governorates.
The discovery of oil in the early 1960s has hastened Oman’s economic standing. Prior to this it was a strongly agricultural country, but the export of oil and petroleum-related products contributes over two-thirds of the country’s revenue. Oman is determined to diversify its economic reliance. It exports fruit-particularly dates, limes and bananas, and has successful irrigation systems. Its fishing industry is also important. The country is developing mining exports, including copper, gold and zinc and has invested heavily in the tourism sector, which is growing successfully. Heavily urbanised, over 80% of the population live in or around cities.
Oman has a rich Arabian heritage but is unlike many of its neighbours. Famed for its ship building and trading, Omani culture is more diverse, with influences from the Swahili coast and across the Indian Ocean. Music is important and art ranges from heritage woodwork and handicrafts through to traditional and modern painting. Oman’s traditional sports include dhow racing, falconry and camel racing, but soccer, tennis and cricket are popular, with the country hosting major events.
On the world stage, Oman is a member of the United Nations and the Arab League.

Product details

Purchasing Power for Oman
Administrative Postcode Small Area
Region Type Wilayat
Number of Regions 61
Average Population/Region 82,000
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Oman? Purchasing Power data is available for a wide range of countries…

Data formats & delivery

Purchasing Power for Oman is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Orders, Formats & Delivery

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