Purchasing Power
for India

Purchasing Power describes the disposable income of populated areas across India. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for India

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within India and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for India can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Flag of IndiaIndia – Subdistricts

6427
Number of Regions
210000
Avg Population / Region

Situated in South Asia, The Republic of India is the seventh largest country by land mass, and the second largest by population. Sharing borders with Pakistan, China, Nepal, Bhutan, Bangladesh and Myanmar, India’s coastline is along the Indian Ocean, the Arabian Sea and the Bay of Bengal. The capital is New Delhi.
The Indian sub-continent was one of the earliest places to be populated by modern humans and is genetically diverse. India has been home to ancient civilizations and empires and the origin of languages and religions. Europeans, mainly British, began trading and then settling in the 1600s. By the mid-1800s, India was under direct British rule. Post-WWI the nationalist leader, Mahatma Gandhi began a series of non-violent protests and campaigns of inert non-cooperation against British rule. The 1930s witnessed crises which included British failed attempts at ‘reform’, an upsurge in Muslim nationalism and India’s participation in WWII. This culminated in the declaration of independence in 1947. India was however, partitioned into the states of India and Pakistan.
In 1950, India’s new constitution was complete, defining it as a secular and democratic republic. It is run as a parliamentary republic, with a multi-party system, divided into twenty-eight states and eight union territories. It is the world’s most populous democracy. Due to medical advances and increased agricultural productivity, people are living longer. In 2000 the population hit one billion, and the UN estimates that India’s population will be larger than China’s by 2028.
The economy has become one of the fastest growing in the world, pushed by the rise of a large, urban middle-class and an increased focus on the importance of education. Whilst national wealth has increased, the marked inequality and the disparity amongst the population has grown, and India is home to the largest number of people existing below the poverty line. The issues of extreme poverty, such as malnutrition and gender inequality, along with environmental issues, are challenges for the government.
Urbanisation has been a dynamic force in shaping modern-day India. Its economic success is driven by the service sector, which contributes well over half of GDP. The contribution made by agriculture has diminished but it is still a significant producer of tea, cotton, rice and sugar. Industry is the second most important sector and India’s telecommunications industry is the second largest in the world. It is an important player in the world of pharmaceuticals, biotechnology, automotive, steel and textiles. Tourism is a steadily increasing contributor to the economy.
India’s cultural and spiritual influence is immense. Its ancient civilizations and empires have ensured a magnificent and diverse legacy of art, architecture, sculpture, music, dance, language and literature. India’s cinema industry “Bollywood” is respected and renowned around the world. Cricket is the most popular sport. Indian cuisine, and the wealth of flavours from different regions, is world famous.
On the world stage, India is geopolitically important. It is a regional superpower, with a space programme and one of the highest military investments. It is a member of the United Nations, G20, the Association of Southeast Asian Nations and the Commonwealth of Nations.

Product details

Purchasing Power for India
Administrative Postcode Small Area
Available
Region Type Subdistricts
Number of Regions 6,427
Average Population/Region 210,000
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond India? Purchasing Power data is available for a wide range of countries…

Other Countries

Data formats & delivery

Purchasing Power for India is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Europa Data Vault
Orders, Formats & Delivery

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Do get in touch if you would like more details about Purchasing Power for India (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.

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