Purchasing Power
for Taiwan

Purchasing Power describes the disposable income of populated areas across Taiwan. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Taiwan

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Taiwan and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Taiwan can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Flag of TaiwanTaiwan – Taiwan Villages

7776
Number of Regions
3000
Avg Population / Region

Officially known as the Republic of China (ROC), Taiwan is an island country in east Asia, at the join of the East and South China Seas. It lies south-east of China and south-west of Japan. The country comprises over 160 islands, of which Taiwan is the largest. The capital is Taipei.
Taiwan has had a chequered history. The country was settled thousands of years ago and became a Dutch colony in the seventeenth century, with significant Han Chinese immigration. Taiwan was then annexed by the Chinese Qing dynasty and ceded to Japan in 1895. After WWII, China reasserted control over Taiwan. With the rise of Communist China, ROC lost all mainland interests and retreated to Taiwan and its surrounding islands. Taiwan has effectively been independent since 1950. Its status is contentious, however, with only thirteen member states of the UN giving recognition. Taiwan is run as a multi-party democracy with 22 sub-national divisions.
The latter half of the twentieth century witnessed Taiwan’s rapid economic and industrial growth, which is often referred to as the “Taiwan Miracle”. This has ensured that Taiwan is one of the four Asian Tiger states (along with Singapore, South Korea and Hong Kong). Taiwan’s industrialisation was driven by the textiles and then the electronics industries. It is now a major financial services and information technology hub. Although intensive farming is still practised where possible, agriculture contributes a very small amount to the economy. Taiwan exports steel and is one of the largest yacht-building countries in the world. Despite political disagreement, economic links with the People’s Republic of China have become stronger. It is one of the most densely populated nations in the world and very heavily urbanised.
Taiwanese culture is a mixture of Chinese, Japanese and indigenous heritage. Increasingly, western influences are more prevalent. Music, both classical and modern, is renowned in Taiwan. It has a thriving film industry and karaoke is very popular. The national sport is baseball.
Although a founding member of the United Nations, the Republic of China (Taiwan) is no longer recognised as a member as it has been usurped by the People’s Republic of China.

Product Details

Purchasing Power for Taiwan
Administrative Postcode Small Area
Available
Region Type Counties and Urban Districts Taiwan Villages
Number of Regions 61 7,776
Average Population/Region 390,000 3,000
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional Variables

Please see the table above for availability of the following additional variables.

Retail Spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail Turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail Centrality Index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer Spend by Product Groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Taiwan? Purchasing Power data is available for a wide range of countries…

Other Countries

Data Formats & Delivery

Purchasing Power for Taiwan is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Europa Data Vault
Orders, Formats & Delivery

Related products for Taiwan

Extend your market insight into Taiwan with these compatible add-on products. Ask about special pricing for map data bundles.

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Consumer Profiles

An innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience.

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Free Data Life Support

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Support
Data Life Support

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Do get in touch if you would like more details about Purchasing Power for Taiwan (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.

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