Consumer Profiles
for Taiwan
Consumer Profiles for Taiwan uses an innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience. It is the first product in its class to offer ten consumer types validated across multiple countries.

Consumer Profiles for Taiwan
This Consumer Profiles product presents the population of Taiwan, divided into ten easy-to-understand consumer classifications.
The product is based on segmentation criteria including socio-demographics, lifestyle values and orientation, mind-set, motivation and consumer behaviour in Taiwan. The data has been drawn from a representative global survey of around 30,000 consumers with various, relatively homogeneous, populations with different consumer characteristics and buying patterns. The research is then distilled into globally identifiable consumer profiles. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.
Consumer Profiles for Taiwan can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.
Taiwan – Taiwan Villages
Officially known as the Republic of China (ROC), Taiwan is an island country in east Asia, at the join of the East and South China Seas. It lies south-east of China and south-west of Japan. The country comprises over 160 islands, of which Taiwan is the largest. The capital is Taipei.
Taiwan has had a chequered history. The country was settled thousands of years ago and became a Dutch colony in the seventeenth century, with significant Han Chinese immigration. Taiwan was then annexed by the Chinese Qing dynasty and ceded to Japan in 1895. After WWII, China reasserted control over Taiwan. With the rise of Communist China, ROC lost all mainland interests and retreated to Taiwan and its surrounding islands. Taiwan has effectively been independent since 1950. Its status is contentious, however, with only thirteen member states of the UN giving recognition. Taiwan is run as a multi-party democracy with 22 sub-national divisions.
The latter half of the twentieth century witnessed Taiwan’s rapid economic and industrial growth, which is often referred to as the “Taiwan Miracle”. This has ensured that Taiwan is one of the four Asian Tiger states (along with Singapore, South Korea and Hong Kong). Taiwan’s industrialisation was driven by the textiles and then the electronics industries. It is now a major financial services and information technology hub. Although intensive farming is still practised where possible, agriculture contributes a very small amount to the economy. Taiwan exports steel and is one of the largest yacht-building countries in the world. Despite political disagreement, economic links with the People’s Republic of China have become stronger. It is one of the most densely populated nations in the world and very heavily urbanised.
Taiwanese culture is a mixture of Chinese, Japanese and indigenous heritage. Increasingly, western influences are more prevalent. Music, both classical and modern, is renowned in Taiwan. It has a thriving film industry and karaoke is very popular. The national sport is baseball.
Although a founding member of the United Nations, the Republic of China (Taiwan) is no longer recognised as a member as it has been usurped by the People’s Republic of China.
Product Details
Consumer Profiles for Taiwan | |||
---|---|---|---|
Administrative | Postcode | Small Area | |
Available | |||
Region Type | Counties and Urban Districts | Taiwan Villages | |
Number of Regions | 61 | 7,776 | |
Average Population/Region | 390,000 | 3,000 |
Consumer Classifications
For each region type available, Consumer Profiles for Taiwan data contains population count (age 15+), percentage and rank for each of the following ten classifications. Click on the + icon for a description of each classification.
Data Formats & Delivery
Consumer Profiles for Taiwan data is available in many popular GIS formats, including:
- Esri Shapefile
- Esri File GeoDatabase
- MapInfo TAB (Extended)
All data products are delivered using our secure data delivery platform, Europa Data Vault.

Related products for Taiwan
Extend your market insight into Taiwan with these compatible add-on products. Ask about special pricing for map data bundles.
Regions & Boundaries
Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.
Demographics
Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.
Purchasing Power
Understand disposable income by tiered area with this key indicator for effective location and sales territory planning.
Free Data Life Support
All data products supplied by Europa Technologies include free, world-class, lifetime support.
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How can we help you?
Do get in touch if you would like more details about Consumer Profiles for Taiwan (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.