Purchasing Power
for Thailand

Purchasing Power
for Thailand

Purchasing Power describes the disposable income of populated areas across Thailand. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Thailand

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Thailand and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Thailand can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

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Flag of ThailandThailand – Tambon

Number of Regions
Avg Population / Region
The Kingdom of Thailand is situated in the Indochinese Peninsula, in southeast Asia. It is bordered by Myanmar, Laos, Cambodia and Malaysia. Uniquely, it is the only country in Southeast Asia never to have been colonised by Europeans. The capital city is Bangkok.
Known as Siam until 1932, Thailand is nominally a constitutional monarchy and parliamentary democracy, but has been ruled by the military for most of the time since 1947. It is divided into seventy-six provinces, but Bangkok holds special administrative status. Its politics and society have been shaped by the influences of the Buddhist religion, the crown and the military.
Thailand is considered a regional power and is the second largest economy in southeast Asia with about half of the population living in urban areas. It has a well-developed infrastructure and is highly dependent on international trade and exports - including automotive parts, textiles and food. The service and industrial sectors comprise 90% of GDP and whilst the agricultural sector is much smaller, it accounts for around one third of the labour force. Tourism is a large and increasing part of the economy.
Thailand has a rich culture, fuelled by many past influences including Indian, Chinese and Cambodian. The national religion of Theravada Buddhism remains core to national culture. Art and architecture are distinctive and Thailand’s folklore heritage and the importance of dance, music and literature remain. Its cuisine is one of the most popular in the world.
A member of the United Nations, Thailand was also one of the founding members of the Association of Southeast Asian Nations.

Product details

Purchasing Power for Thailand
Administrative Postcode Small Area
Region Type Amphoe Tambon
Number of Regions 928 7,436
Average Population/Region 75,000 9,400
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Thailand? Purchasing Power data is available for a wide range of countries…

Data formats & delivery

Purchasing Power for Thailand is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Orders, Formats & Delivery

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