Purchasing Power
for Ecuador

Purchasing Power
for Ecuador

Purchasing Power describes the disposable income of populated areas across Ecuador. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Ecuador

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Ecuador and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Ecuador can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

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Flag of EcuadorEcuador – Cantones

Number of Regions
Avg Population / Region
Situated in the northwest of South America, the Republic of Ecuador is bordered by Colombia and Peru, with a Pacific coastline. Ecuador’s territory also includes the Galapagos Islands, which lie in the Pacific Ocean, 1000 kms to the west. The capital city is Quito, which is the second-highest capital city in the world.
In the heartland of various Andean civilisations and with territory which became part of the Inca Empire, Ecuador was colonised by the Spanish in the sixteenth century. It achieved independence from Spain in 1820 although to varying degrees, Peru and Colombia laid claim to Ecuador. Finally, however, it emerged as a sovereign state in 1830. Nothing was straightforward while Ecuador tried to establish its territorial borders, it underwent years of negotiation with its neighbours, along with war with Peru in the twentieth century. A treaty ending disputes was signed between the two countries in 1998. After a period of military government in 1970s, Ecuador returned to democracy in 1979. It is now a representative democratic, presidential republic and divided into twenty-four provinces.
Strongly dependent upon agriculture and commodities (especially petroleum), Ecuador has a developing economy. Oil accounts for over 40% of Ecuador’s exports. Bananas (it is the world’s largest exporter), shrimp, cut flowers, timber, coffee and shrimp are important exports. Mining wealth includes antimony and gold. Industry includes metallurgy, processed foods and furniture. The service sector is growing, especially tourism which is able to capitalise on the rich array of Ecuador’s landscape, flora and fauna.
Urbanisation is growing, and around two-thirds of the population are now city dwellers. Ethnically diverse and descended from native populations, Spanish, African and other Europeans, Ecuador is a real tapestry of cultures. Spanish is the official language, but over thirteen others are recognised.
Mainstream culture is derived from Ecuador’s “mestizo” majority- mixed Amerindian/Spanish ancestry. This is evident in literature, art, food and a wide range of music. Soccer is the main sport.
On the world stage, Ecuador is a member of the United Nations and the Organisation of American States.

Product details

Purchasing Power for Ecuador
Administrative Postcode Small Area
Region Type Cantones
Number of Regions 221
Average Population/Region 80,000
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Ecuador? Purchasing Power data is available for a wide range of countries…

Data formats & delivery

Purchasing Power for Ecuador is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

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