Purchasing Power
for Paraguay

Purchasing Power
for Paraguay

Purchasing Power describes the disposable income of populated areas across Paraguay. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Paraguay

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Paraguay and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Paraguay can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

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Flag of ParaguayParaguay – Departamentos

Number of Regions
Avg Population / Region
In the heart of South America, the Republic of Paraguay is bordered by Brazil, Argentina and Bolivia. Although landlocked, Paraguay has ports on the Paraguay and Parana rivers, which give access to the Atlantic Ocean. The capital city is Asunción.
Inhabited by the indigenous Guarani people, Paraguay became the centre of Jesuit missions in 1600s after the arrival of the Spanish in 1524. The Jesuits were expelled from Spanish territories in 1767 and Paraguay became a peripheral colony, gaining independence from Spain in the early 1800s.There followed a period of authoritarian governments with protectionist and isolationist policies. The six year Paraguayan War, against an alliance of Brazil, Argentina and Uruguay ended in 1870 with Paraguay losing half its population and nearly one third of its territory. After further war against Bolivia in the twentieth century, Paraguay was ruled by a raft of military dictatorships, finally culminating in the overthrow of Alfredo Stroessner’s regime in 1989. Since then, a fragile democracy has prevailed, and Paraguay is run as a representative democratic republic, divided into seventeen departments.
All of Paraguay’s electricity is produced by hydropower which it exports to other South American countries. As its economy has grown, production of beef and soyabeans remain important, but it has diversified into power, auto parts and clothing. Tourism remains quite underdeveloped.
There is great disparity in Paraguayan life. It is estimated that under 3% of the population own 85% of the agricultural land. Poverty is rife - especially amongst the Guarani people. It is estimated that only 2.5% of the Guarani have access to drinking water. Around 60% of the population live in urban areas.
Paraguay is very much a country of two cultures and their influences, Spanish and Guarani, and is officially a bi-lingual country. Music, cuisine and embroidery are evidence of the cultural mix. Soccer is the main sport and Asunción the seat of the South American Football Federation.
On the world stage Paraguay is a member of the United Nations and the Organisation of American States.

Product details

Purchasing Power for Paraguay
Administrative Postcode Small Area
Region Type Departamentos
Number of Regions 18
Average Population/Region 400,000
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Paraguay? Purchasing Power data is available for a wide range of countries…

Data formats & delivery

Purchasing Power for Paraguay is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

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