Consumer Profiles
for Paraguay

Consumer Profiles
for Paraguay

Consumer Profiles for Paraguay uses an innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience. It is the first product in its class to offer ten consumer types validated across multiple countries.

Consumer Profiles

Consumer Profiles for Paraguay

This Consumer Profiles product presents the population of Paraguay, divided into ten easy-to-understand consumer classifications.

The product is based on segmentation criteria including socio-demographics, lifestyle values and orientation, mind-set, motivation and consumer behaviour in Paraguay. The data has been drawn from a representative global survey of around 30,000 consumers with various, relatively homogeneous, populations with different consumer characteristics and buying patterns. The research is then distilled into globally identifiable consumer profiles. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Consumer Profiles for Paraguay can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

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Flag of ParaguayParaguay – Departamentos

Number of Regions
Avg Population / Region
In the heart of South America, the Republic of Paraguay is bordered by Brazil, Argentina and Bolivia. Although landlocked, Paraguay has ports on the Paraguay and Parana rivers, which give access to the Atlantic Ocean. The capital city is Asunción.
Inhabited by the indigenous Guarani people, Paraguay became the centre of Jesuit missions in 1600s after the arrival of the Spanish in 1524. The Jesuits were expelled from Spanish territories in 1767 and Paraguay became a peripheral colony, gaining independence from Spain in the early 1800s.There followed a period of authoritarian governments with protectionist and isolationist policies. The six year Paraguayan War, against an alliance of Brazil, Argentina and Uruguay ended in 1870 with Paraguay losing half its population and nearly one third of its territory. After further war against Bolivia in the twentieth century, Paraguay was ruled by a raft of military dictatorships, finally culminating in the overthrow of Alfredo Stroessner’s regime in 1989. Since then, a fragile democracy has prevailed, and Paraguay is run as a representative democratic republic, divided into seventeen departments.
All of Paraguay’s electricity is produced by hydropower which it exports to other South American countries. As its economy has grown, production of beef and soyabeans remain important, but it has diversified into power, auto parts and clothing. Tourism remains quite underdeveloped.
There is great disparity in Paraguayan life. It is estimated that under 3% of the population own 85% of the agricultural land. Poverty is rife - especially amongst the Guarani people. It is estimated that only 2.5% of the Guarani have access to drinking water. Around 60% of the population live in urban areas.
Paraguay is very much a country of two cultures and their influences, Spanish and Guarani, and is officially a bi-lingual country. Music, cuisine and embroidery are evidence of the cultural mix. Soccer is the main sport and Asunción the seat of the South American Football Federation.
On the world stage Paraguay is a member of the United Nations and the Organisation of American States.

Product details

Consumer Profiles for Paraguay
Administrative Postcode Small Area
Region Type Departamentos
Number of Regions 18
Average Population/Region 400,000

Consumer classifications

For each region type available, Consumer Profiles for Paraguay data contains population count (age 15+), percentage and rank for each of the following ten classifications. Click on the + icon for a description of each classification.

Consumer Profiles - Type A

These consumers have the highest per-capita income of all segments. They tend to be young and successful, with a significantly higher level of education than most other groups and are self-employed or in managerial positions. They don’t have children yet and tend to live in metropolitan areas either alone or with partner/friends. As a high disposable income group, these people typically spend the most money on clothes. In terms of choice of smartphone, Apple is preferred to Samsung.

Consumer Profiles - Type B

This group is older, with grown-up children who have left home. They have a high per-capita income but would rather ‘go shopping’ than buy online. As consumers, they are brand-loyal and will search for quality products from favoured retailers.

Consumer Profiles - Type C

Older, and generally living alone or as part of a couple, these people have an above average per-capita income, but an average household income. As consumers, value for money is extremely important and purchases are carefully researched and planned. They tend to be environmentally very aware and will embrace innovation.

Consumer Profiles - Type D

Generally successful office workers, and keen on-line shoppers, the consumers in this group have an above average per-capita income. As a rule, they tend to be conspicuous consumers with high expenditure on watches, jewellery and sporting goods. They are environmentally aware and look for quality and innovation in a product.

Consumer Profiles - Type E

This segment represents consumers with the highest household income and the highest expenditure across most product groups. As the group consists of families with children, the per-capita income is lower than you would expect. With high levels of education, most work in management roles and live in metropolitan areas or large cities. Overall, they are keen shoppers and the most frequent users of online shopping sites. They can be characterised as ‘early adopters’, with a very high usage of smartphone technology and social media. In terms of choice of smartphone, Apple is preferred to Samsung.

Consumer Profiles - Type F

With an average per-capita income, this segment consists mainly of retired couples without children at home. As consumers they are brand and product loyal and place a high importance on value for money. As a group, security is important and a strong emphasis is placed on relationships and being part of a community.

Consumer Profiles - Type G

These consumers have a below average per-capita income. They are socialisers who place a high value on a sense of belonging as well as a sense of excitement and spontaneity. They are interested in new products, but as a rule don’t undertake any pre-purchase research.

Consumer Profiles - Type H

Often younger and with children this group has a below-average per-capita income. As consumers, value for money is important as are favourite brands. Education, security and tradition are high on the list of personal values.

Consumer Profiles - Type I

This group has an above average household income, but as it is primarily made up of households with young children, the per-capita income is lower. Adults are either self-employed or in managerial positions. As consumers they are brand loyal but will embrace new products. The group ranks high on spend in the sports product and education categories. Excitement is an important driver too.

Consumer Profiles - Type J

This is a young group with the lowest per-capita income and comprises mainly students, unemployed and stay-at-home parents. They generally live in towns or more rural areas.

Looking beyond Paraguay? Consumer Profiles is available in a wide range of countries…

Data formats & delivery

Consumer Profiles for Paraguay data is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Orders, Formats & Delivery

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