Consumer Profiles
for Venezuela
Consumer Profiles for Venezuela uses an innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience. It is the first product in its class to offer ten consumer types validated across multiple countries.

Consumer Profiles for Venezuela
This Consumer Profiles product presents the population of Venezuela, divided into ten easy-to-understand consumer classifications.
The product is based on segmentation criteria including socio-demographics, lifestyle values and orientation, mind-set, motivation and consumer behaviour in Venezuela. The data has been drawn from a representative global survey of around 30,000 consumers with various, relatively homogeneous, populations with different consumer characteristics and buying patterns. The research is then distilled into globally identifiable consumer profiles. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.
Consumer Profiles for Venezuela can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.
Venezuela – Estados
The Bolivarian Republic of Venezuela is situated on the northern coast of South America. It borders Colombia, Guyana and Brazil, and it has islands and islets off its coastline in the Caribbean Sea. The capital is Caracas.
Home to many indigenous peoples, Venezuela was colonised in 1522, but declared independence from Spain in 1811, when it became part of Gran Colombia. In 1830 it seceded and became a sovereign state, but the nineteenth century was characterised by political turmoil, coups and military dictatorships. Since the late 1950s, Venezuela returned to a series of democratic governments and was enjoying an economic boom, fuelled by the discovery of massive oil deposits, which lasted until the 1980s, when serious economic crises began. Political corruption, chaos and social unrest led to lack of confidence in the existing politics. Hugo Chavez, self-styled “champion of the poor”, became president in 1999, was ousted and returned to office until his death in 2013. Since then, widespread political and social protests have continued and stability has not returned. Venezuela is a federal presidential republic, divided into 23 states.
Until the discovery of oil deposits in the early twentieth-century, Venezuela was an agricultural economy. Since then, it has been reliant upon and driven by the petroleum industry, which accounts for 80% of exports. Fluctuations in oil prices have demonstrably affected Venezuela’s economy since the 1980s. Coal, iron ore, bauxite and gold are mined heavily. The aluminium, steel and cement industries are important to Venezuela, but it has failed to truly capitalise upon its resources. Agriculture accounts for a tiny sector of the economy - beef, rice and coffee are some of its exports. However, it is by no means self-sufficient and imports around two-thirds of its food needs. As a spectacularly beautiful country, Venezuela’s tourism industry is important. Over 90% of the population lives in and around the sprawling northern cities, especially Caracas. It is one of the most heavily urbanised countries in South America, and poverty, fuelled by economic crises and corruption, is rife. In this century the issues associated with poverty have caused deteriorating human rights problems and massive emigration.
Venezuela has a varied cultural heritage, influenced by indigenous Andean, Spanish, Caribbean and African tradition all of which are evident in visual arts, music and literature. Baseball is the national sport.
On the world stage, Venezuela is a member of the United Nations, the Organisation of South American Nations and OPEC.
Product Details
Consumer Profiles for Venezuela | |||
---|---|---|---|
Administrative | Postcode | Small Area | |
Available | |||
Region Type | Estados | ||
Number of Regions | 25 | ||
Average Population/Region | 1,100,000 |
Consumer Classifications
For each region type available, Consumer Profiles for Venezuela data contains population count (age 15+), percentage and rank for each of the following ten classifications. Click on the + icon for a description of each classification.
Data Formats & Delivery
Consumer Profiles for Venezuela data is available in many popular GIS formats, including:
- Esri Shapefile
- Esri File GeoDatabase
- MapInfo TAB (Extended)
All data products are delivered using our secure data delivery platform, Europa Data Vault.

Related products for Venezuela
Extend your market insight into Venezuela with these compatible add-on products. Ask about special pricing for map data bundles.
Regions & Boundaries
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Demographics
Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.
Purchasing Power
Understand disposable income by tiered area with this key indicator for effective location and sales territory planning.
Free Data Life Support
All data products supplied by Europa Technologies include free, world-class, lifetime support.
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How can we help you?
Do get in touch if you would like more details about Consumer Profiles for Venezuela (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.