Consumer Profiles
for Venezuela

Consumer Profiles for Venezuela uses an innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience. It is the first product in its class to offer ten consumer types validated across multiple countries.

Consumer Profiles

Consumer Profiles for Venezuela

This Consumer Profiles product presents the population of Venezuela, divided into ten easy-to-understand consumer classifications.

The product is based on segmentation criteria including socio-demographics, lifestyle values and orientation, mind-set, motivation and consumer behaviour in Venezuela. The data has been drawn from a representative global survey of around 30,000 consumers with various, relatively homogeneous, populations with different consumer characteristics and buying patterns. The research is then distilled into globally identifiable consumer profiles. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Consumer Profiles for Venezuela can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Flag of VenezuelaVenezuela – Estados

25
Number of Regions
1100000
Avg Population / Region

The Bolivarian Republic of Venezuela is situated on the northern coast of South America. It borders Colombia, Guyana and Brazil, and it has islands and islets off its coastline in the Caribbean Sea. The capital is Caracas.
Home to many indigenous peoples, Venezuela was colonised in 1522, but declared independence from Spain in 1811, when it became part of Gran Colombia. In 1830 it seceded and became a sovereign state, but the nineteenth century was characterised by political turmoil, coups and military dictatorships. Since the late 1950s, Venezuela returned to a series of democratic governments and was enjoying an economic boom, fuelled by the discovery of massive oil deposits, which lasted until the 1980s, when serious economic crises began. Political corruption, chaos and social unrest led to lack of confidence in the existing politics. Hugo Chavez, self-styled “champion of the poor”, became president in 1999, was ousted and returned to office until his death in 2013. Since then, widespread political and social protests have continued and stability has not returned. Venezuela is a federal presidential republic, divided into 23 states.
Until the discovery of oil deposits in the early twentieth-century, Venezuela was an agricultural economy. Since then, it has been reliant upon and driven by the petroleum industry, which accounts for 80% of exports. Fluctuations in oil prices have demonstrably affected Venezuela’s economy since the 1980s. Coal, iron ore, bauxite and gold are mined heavily. The aluminium, steel and cement industries are important to Venezuela, but it has failed to truly capitalise upon its resources. Agriculture accounts for a tiny sector of the economy - beef, rice and coffee are some of its exports. However, it is by no means self-sufficient and imports around two-thirds of its food needs. As a spectacularly beautiful country, Venezuela’s tourism industry is important. Over 90% of the population lives in and around the sprawling northern cities, especially Caracas. It is one of the most heavily urbanised countries in South America, and poverty, fuelled by economic crises and corruption, is rife. In this century the issues associated with poverty have caused deteriorating human rights problems and massive emigration.
Venezuela has a varied cultural heritage, influenced by indigenous Andean, Spanish, Caribbean and African tradition all of which are evident in visual arts, music and literature. Baseball is the national sport.
On the world stage, Venezuela is a member of the United Nations, the Organisation of South American Nations and OPEC.

Product Details

Consumer Profiles for Venezuela
Administrative Postcode Small Area
Available
Region Type Estados
Number of Regions 25
Average Population/Region 1,100,000

Consumer Classifications

For each region type available, Consumer Profiles for Venezuela data contains population count (age 15+), percentage and rank for each of the following ten classifications. Click on the + icon for a description of each classification.

Consumer Profiles - Type A

These consumers have the highest per-capita income of all segments. They tend to be young and successful, with a significantly higher level of education than most other groups and are self-employed or in managerial positions. They don’t have children yet and tend to live in metropolitan areas either alone or with partner/friends. As a high disposable income group, these people typically spend the most money on clothes. In terms of choice of smartphone, Apple is preferred to Samsung.

Consumer Profiles - Type B

This group is older, with grown-up children who have left home. They have a high per-capita income but would rather ‘go shopping’ than buy online. As consumers, they are brand-loyal and will search for quality products from favoured retailers.

Consumer Profiles - Type C

Older, and generally living alone or as part of a couple, these people have an above average per-capita income, but an average household income. As consumers, value for money is extremely important and purchases are carefully researched and planned. They tend to be environmentally very aware and will embrace innovation.

Consumer Profiles - Type D

Generally successful office workers, and keen on-line shoppers, the consumers in this group have an above average per-capita income. As a rule, they tend to be conspicuous consumers with high expenditure on watches, jewellery and sporting goods. They are environmentally aware and look for quality and innovation in a product.

Consumer Profiles - Type E

This segment represents consumers with the highest household income and the highest expenditure across most product groups. As the group consists of families with children, the per-capita income is lower than you would expect. With high levels of education, most work in management roles and live in metropolitan areas or large cities. Overall, they are keen shoppers and the most frequent users of online shopping sites. They can be characterised as ‘early adopters’, with a very high usage of smartphone technology and social media. In terms of choice of smartphone, Apple is preferred to Samsung.

Consumer Profiles - Type F

With an average per-capita income, this segment consists mainly of retired couples without children at home. As consumers they are brand and product loyal and place a high importance on value for money. As a group, security is important and a strong emphasis is placed on relationships and being part of a community.

Consumer Profiles - Type G

These consumers have a below average per-capita income. They are socialisers who place a high value on a sense of belonging as well as a sense of excitement and spontaneity. They are interested in new products, but as a rule don’t undertake any pre-purchase research.

Consumer Profiles - Type H

Often younger and with children this group has a below-average per-capita income. As consumers, value for money is important as are favourite brands. Education, security and tradition are high on the list of personal values.

Consumer Profiles - Type I

This group has an above average household income, but as it is primarily made up of households with young children, the per-capita income is lower. Adults are either self-employed or in managerial positions. As consumers they are brand loyal but will embrace new products. The group ranks high on spend in the sports product and education categories. Excitement is an important driver, too.

Consumer Profiles - Type J

This is a young group with the lowest per-capita income and comprises mainly students, unemployed and stay-at-home parents. They generally live in towns or more rural areas.

Looking beyond Venezuela? Consumer Profiles is available in a wide range of countries…

Other Countries

Data Formats & Delivery

Consumer Profiles for Venezuela data is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Europa Data Vault
Orders, Formats & Delivery

Related products for Venezuela

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Regions and Boundaries

Regions & Boundaries

Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.

Regions & Boundaries

Demographics

Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.

Demographics

Purchasing Power

Understand disposable income by tiered area with this key indicator for effective location and sales territory planning.

Purchasing Power

Free Data Life Support

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Support
Data Life Support

How can we help you?

Do get in touch if you would like more details about Consumer Profiles for Venezuela (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.

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