Consumer Profiles
for Bahrain

Consumer Profiles for Bahrain uses an innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience. It is the first product in its class to offer ten consumer types validated across multiple countries.

Consumer Profiles

Consumer Profiles for Bahrain

This Consumer Profiles product presents the population of Bahrain, divided into ten easy-to-understand consumer classifications.

The product is based on segmentation criteria including socio-demographics, lifestyle values and orientation, mind-set, motivation and consumer behaviour in Bahrain. The data has been drawn from a representative global survey of around 30,000 consumers with various, relatively homogeneous, populations with different consumer characteristics and buying patterns. The research is then distilled into globally identifiable consumer profiles. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Consumer Profiles for Bahrain can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Flag of BahrainBahrain – Muḥāfaẓāt

4
Number of Regions
430000
Avg Population / Region

The Kingdom of Bahrain is an island country situated in western Asia. An archipelago of around fifty natural islands and thirty manmade islands, it is positioned in the Persian Gulf, between Qatar and Saudi Arabia. It is connected to Saudi Arabia by the King Fahad Causeway. The capital is Manama.
Bahrain was the home of the Dilmun civilization. It was one of the Prophet Muhammed’s first areas of influence in the seventh century. Since 1783, the country has been ruled by the Al Khalifa family. It became a British protectorate in the late 1800s and gained independence in 1971. It is a constitutional monarchy and divided into five governorates.
For centuries, Bahrain has been renowned for its pearl fisheries, but in 1931, oil was discovered and production began. Bahrain has been heavily reliant on oil and petroleum products, and they remain its main exports. Responding to a need for diversification, Bahrain has developed and invested in its service sector, particularly finance and tourism. The city of Manama is home to many financial structures and institutions. Whilst Bahrain is a popular destination for visitors from neighbouring countries, it is becoming more popular with tourists from further afield. Aluminium and construction materials are also important exports for Bahrain, but it imports a lot of food. Despite diversification, unemployment remains an issue, especially amongst younger sector of society. Over 85% of the population live in or around urban areas.
The main religion of Bahrain is Islam, but it remains very tolerant of other faiths. Music, art and literature, especially poetry, are important components of its cultural heritage. Expressionism, surrealism and calligraphy are amongst a wide range of artistic influences. Bahrain organises several festivals each year. Soccer is the most popular sport, but Bahrain is recognised on the cricket and martial arts circuit. It hosts a Formula One Grand Prix annually.
On the world stage, Bahrain is a member of the United Nations and the Arab League.

Product details

Consumer Profiles for Bahrain
Administrative Postcode Small Area
Available
Region Type Muḥāfaẓāt
Number of Regions 4
Average Population/Region 430,000

Consumer classifications

For each region type available, Consumer Profiles for Bahrain data contains population count (age 15+), percentage and rank for each of the following ten classifications. Click on the + icon for a description of each classification.

Consumer Profiles - Type A

These consumers have the highest per-capita income of all segments. They tend to be young and successful, with a significantly higher level of education than most other groups and are self-employed or in managerial positions. They don’t have children yet and tend to live in metropolitan areas either alone or with partner/friends. As a high disposable income group, these people typically spend the most money on clothes. In terms of choice of smartphone, Apple is preferred to Samsung.

Consumer Profiles - Type B

This group is older, with grown-up children who have left home. They have a high per-capita income but would rather ‘go shopping’ than buy online. As consumers, they are brand-loyal and will search for quality products from favoured retailers.

Consumer Profiles - Type C

Older, and generally living alone or as part of a couple, these people have an above average per-capita income, but an average household income. As consumers, value for money is extremely important and purchases are carefully researched and planned. They tend to be environmentally very aware and will embrace innovation.

Consumer Profiles - Type D

Generally successful office workers, and keen on-line shoppers, the consumers in this group have an above average per-capita income. As a rule, they tend to be conspicuous consumers with high expenditure on watches, jewellery and sporting goods. They are environmentally aware and look for quality and innovation in a product.

Consumer Profiles - Type E

This segment represents consumers with the highest household income and the highest expenditure across most product groups. As the group consists of families with children, the per-capita income is lower than you would expect. With high levels of education, most work in management roles and live in metropolitan areas or large cities. Overall, they are keen shoppers and the most frequent users of online shopping sites. They can be characterised as ‘early adopters’, with a very high usage of smartphone technology and social media. In terms of choice of smartphone, Apple is preferred to Samsung.

Consumer Profiles - Type F

With an average per-capita income, this segment consists mainly of retired couples without children at home. As consumers they are brand and product loyal and place a high importance on value for money. As a group, security is important and a strong emphasis is placed on relationships and being part of a community.

Consumer Profiles - Type G

These consumers have a below average per-capita income. They are socialisers who place a high value on a sense of belonging as well as a sense of excitement and spontaneity. They are interested in new products, but as a rule don’t undertake any pre-purchase research.

Consumer Profiles - Type H

Often younger and with children this group has a below-average per-capita income. As consumers, value for money is important as are favourite brands. Education, security and tradition are high on the list of personal values.

Consumer Profiles - Type I

This group has an above average household income, but as it is primarily made up of households with young children, the per-capita income is lower. Adults are either self-employed or in managerial positions. As consumers they are brand loyal but will embrace new products. The group ranks high on spend in the sports product and education categories. Excitement is an important driver too.

Consumer Profiles - Type J

This is a young group with the lowest per-capita income and comprises mainly students, unemployed and stay-at-home parents. They generally live in towns or more rural areas.

Looking beyond Bahrain? Consumer Profiles is available in a wide range of countries…

Other Countries

Data formats & delivery

Consumer Profiles for Bahrain data is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Europa Data Vault
Orders, Formats & Delivery

Related products for Bahrain

Extend your market insight into Bahrain with these compatible add-on products. Ask about special pricing for map data bundles.

Regions and Boundaries

Regions & Boundaries

Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.

Regions & Boundaries

Demographics

Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.

Demographics

Purchasing Power

Understand disposable income by tiered area with this key indicator for effective location and sales territory planning.

Purchasing Power

Free data life support

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Support
Data Life Support

How can we help you?

Do get in touch if you would like more details about Consumer Profiles for Bahrain (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.

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