Europa Technologies is pleased to announce the launch of Market Trace, a cutting-edge consumer location intelligence service which provides insight into patterns of visitor behaviour. This innovative service uses anonymised location data from mobile applications, professionally analysed and customised to meet specific client requirements. Market Trace can distinguish between locals and visitors, segment by time and profile duration of visit.
The data service was created with a consistent methodology across 190 countries with an initial focus on two industries:
Market Trace for Retail provides valuable intelligence on customers and those of competitors. By analysing trends in movement, this data service can reveal the true gravity of retail stores and where shoppers travel from. Extending beyond loyalty cards, it provides insight into customers who may be difficult to quantify and engage.
Market Trace for Tourism provides an innovative way to measure human attendance within a specified area. In addition to identifying locals, visitors can be categorised as domestic or international travellers. Using 2019 data as a benchmark, this service provides performance metrics which are essential in the creation of a pandemic recovery plan.
Warren Vick, Founder & Director of Europa Technologies, commented: “Market Trace represents a significant breakthrough in location intelligence in the understanding of consumer movement. At a time when so many businesses are working hard to mitigate and recover from the global pandemic, this innovative service will provide a new dimension of insight into visitor behaviour. By providing a tailored service for retail and tourism, we believe we can assist these two highly affected industries”.
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