Purchasing Power
for Kosovo

Purchasing Power describes the disposable income of populated areas across Kosovo. It is a key indicator for sound location and sales territory planning.

Purchasing Power for Kosovo

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Kosovo and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Kosovo can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

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Kosovo – 2-digit Postcodes

Number of Regions

64000

Avg Population / Region

Country Summary

The Republic of Kosovo is a partially recognised defacto state in south-eastern Europe. In the heart of the Balkans and landlocked, Kosovo is bordered by Serbia, North Macedonia, Albania and Montenegro. The capital city is Pristina.
Kosovo’s past has been chequered; it is a province which has moved between empires over centuries. In the late nineteenth century, Kosovo was at the centre of the Albanian National Movement and was ceded by the Ottomans to Serbia and Montenegro after the Balkan War. Post WWI, both Serbia and Montenegro became part of Yugoslavia. After WWII, Yugoslavia established the Autonomous Province of Kosovo and Metohija, within Serbia. Tensions were rumbling between Kosovo’s Albanian and Serb population for years, at times violently. After the dissolution of Yugoslavia, these tensions became more acute and culminated in the Kosovan War 1998-99. This resulted in the arrival of the UN Interim Administrative Mission in Kosovo. In 2008, Kosovo declared independence from Serbia. Kosovo was recognised with diplomatic status as a sovereign state by 97 member states of the United Nations. Serbia does not recognise Kosovo as an independent state.
Kosovo is now a multi-party parliamentary representative democracy and is divided into seven districts which are further divided into 38 municipalities. It is a secular state. Ethnically diverse, the two largest groups are Albanians and Serbs. The official languages are Albanian and Serbian with institutions committed to recognising each equally.
With years of turmoil in its wake, the Kosovan economy is a developing one. Its arable sector is very strong and it is an established wine producer, exporting to Germany and the USA. The production of electricity is seen as the industrial sector with the most potential. Kosovo has significant deposits of metals and minerals. Although not a developed sector, with its rich topography, Kosovo does have tourist potential as an all-season destination.
Much of the architectural heritage of Kosovo, both Byzantine in style and vernacular, was destroyed during the war. Its art is relatively unknown but is beginning to gain exposure. Music is diverse and authentic Albanian and Serb music is still played, as well as influences on the modern music scene. Sport is a very important part of Kosovan culture. The movie scene is being reinvigorated and Kosovo hosts film festivals.
Kosovo is a member of the IMF, The World Bank and has applied for membership of Interpol.

Product details

	Purchasing Power for Kosovo
	Administrative	Postcode	Small Area
Available
Region Type	Komunatë	2-digit Postcodes
Number of Regions	38	28
Average Population/Region	47,000	64,000
	Additional data variables available (described below):
Retail Spend¹
Retail Turnover¹²
Retail Centrality¹²³
Consumer Spend by Product Groups¹

¹ Includes population data
² Only administrative municipalities with 10,000 and more inhabitants
³ Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Kosovo? Purchasing Power data is available for a wide range of countries…

Other Countries

Data formats & delivery

Purchasing Power for Kosovo is available in many popular GIS formats, including:

Esri Shapefile
Esri File GeoDatabase
MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Europa Data Vault

Free data life support

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Support

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Do get in touch if you would like more details about Purchasing Power for Kosovo (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.

Duncan Hill

+44 (0)1932 64 55 60
dhill@europa.uk.com

Warren Vick

+44 (0)1932 64 55 50
wvick@europa.uk.com

Purchasing Power
for Kosovo

Purchasing Power
for Kosovo

Purchasing Power for Kosovo