Purchasing Power
for Costa Rica

Purchasing Power
for Costa Rica

Purchasing Power describes the disposable income of populated areas across Costa Rica. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Costa Rica

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Costa Rica and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Costa Rica can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

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Flag of Costa RicaCosta Rica – Cantones

81
Number of Regions
63000
Avg Population / Region
Situated in Central America, the Republic of Costa Rica shares land borders with Nicaragua to the north and Panama to the south. Its coastline runs along the Pacific Ocean and the Caribbean Sea. The capital is San José.
The Spanish conquered Costa Rica in 1500s, and it was part of that empire until nominal independence under the First Mexican Empire and then as a member of the Federal Republic of Central America. Costa Rica gained full independence in 1847. Since civil war in 1948, has been politically stable and abolished its standing army in 1949- one of few sovereign states to have done so. It is a unitary presidential constitutional republic, comprised of seven provinces divided into eighty-two cantons.
Costa Rica has a diversified economy. Traditionally it relied upon the production and export of agricultural goods, especially bananas and coffee. Costa Rica is a producer of pharmaceuticals, but the service sector now dominates with finance and tourism. Costa Rica is a pioneer of eco-tourism and is the most visited country in Central America and tourism now ranks as the country’s top earner.
Heavily urbanised, Costa Ricans (Ticos) generally enjoy a higher standard of living than other countries in Latin America, and corruption is low. As a country it ranks highly on the UN World Happiness Report. As the government does not invest in a standing army, additional resources have been utilised well in areas of public healthcare and education and the population enjoys a very high level of literacy. With a rich heritage, heavily influenced by Spanish colonial culture and Catholicism, Costa Rica is a diverse mix. Its cuisine is a real blend of influences. Visual art, music and dance are important components of Costa Rican culture. It has a strong media scene, and the press enjoys the highest levels of freedom in Latin America.
On the world stage Costa Rica is a member of the United Nations and the Organisation of American States.

Product details

Purchasing Power for Costa Rica
Administrative Postcode Small Area
Available
Region Type Cantones
Number of Regions 81
Average Population/Region 63,000
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Costa Rica? Purchasing Power data is available for a wide range of countries…

Data formats & delivery

Purchasing Power for Costa Rica is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Orders, Formats & Delivery

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