- Retail and consumer spending intelligence
- Up-to-date, high quality data
- Seamless data, enabling cross border analysis
- Consistent data structure across all countries
MBI Purchasing Power describes the disposable income (before taxes and social security contributions) of populated areas. It is a key indicator for sound location and sales territory planning.
In a competitive retail market, sales, optimisation and growth are critical to survival. All businesses need to know where their customers are located and how much disposable income their target groups possess. MBI Purchasing Power provides valuable intelligence on the level of consumption for a geographic area and allows companies to zero in on their regional markets with increased precision, accuracy and confidence.
Organisations from a wide variety of industries use MBI Purchasing Power to determine market strengths/weaknesses, optimise sales networks, map marketing campaigns and develop expansion strategies. The addition of MBI Regions & Boundaries (postcode/administrative areas, etc.) for geographic visualisation enables a highly effective decision-making solution.
For best value-for-money, bundles of MBI data products are available including combinations of Purchasing Power, Socio-Demographics, Consumer Styles and Regions & Boundaries. Availability varies by country.
The MBI Purchasing Power product has the following options:
1) Retail Spending
Retail Spending relates to the proportion of purchasing power of a populated area that is available for retailers. It is calculated as general purchasing power less expenditure (rent, mortgage interest, insurance, motor vehicles, travel and services) and refers to the potential expenditure in retail at the consumers’ place of residence. High quality, proven, retail spending data is available on municipality, postcode and small area basis.
2) Consumer Spending
Consumer spending by product groups quantifies the expenditure of consumers on certain groups of goods or services. The general purchasing power describes the disposable income of households and is the most commonly used indicator for a region’s potential. Purchasing power is, however, not necessarily the most appropriate planning indicator for all providers of goods and services, as for a lot of products the consumers’ spending behaviour does not exclusively relate to disposable income. In order to respond to the specifics of a market, the general purchasing power values have been enhanced and recalculated based on consumer spending for 20 products.
Product categories include: food and non-alcoholic beverages; alcoholic beverages; tobacco; clothing; footwear; furniture & furnishings (carpets and other floor coverings); household textiles; household appliances; glassware (inc. tableware & household utensils); tools and equipment for house and garden; routine household maintenance; medical products; appliances and equipment; consumer electronics (inc. photographic and IT equipment); durables for recreation and culture; toys and games (inc. hobbies, sport, garden, pets); recreational and cultural services; newspapers (inc. books and stationery); catering services; personal care and jewellery (inc. clocks, watches and other personal effects).
3) Retail Turnover
Retail turnover measures the turnover of local retail trade. In contrast to the purchasing power and retail spending, retail turnover quantifies the purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on municipality, postcode and small area basis.
4) Retail Centrality Index
The retail centrality Index describes the ability of an area to pin the retail spending of its population and of other areas’ population down to the local retail trade. Cities having a large shopping appeal show a centrality index of more than 100, because they tie more retail spending of surrounding areas to themselves than they emit to those areas. The retail centrality index is available on municipality and postcode code level in proven high quality.
MBI Purchasing Power data is available for the following countries and territories:
Western Europe: Andorra, Austria, Belgium, Cyprus, Denmark, Finland, France, Germany, Greece, Iceland, Ireland, Italy, Liechtenstein, Luxembourg, Malta, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Turkey & United Kingdom.
Eastern Europe: Albania, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Macedonia, Moldova, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia & Ukraine.
North America: Aruba, Bahamas, Barbados, Canada, Cayman Islands, Costa Rica, Dominican Republic, El Salvador, Greenland, Guadeloupe, Guatemala, Honduras, Martinique, Mexico, Nicaragua, Panama, Puerto Rico, United States & US Virgin Islands.
Asia: Armenia, Azerbaijan, Bahrain, Bangladesh, Cambodia, China, Georgia, Hong Kong, India, Indonesia, Israel, Japan, Jordan, Kazakhstan, Kuwait, Kyrgyzstan, Lebanon, Macau, Malaysia, Maldives, Mongolia, Myanmar (Burma), Nepal, Oman, Pakistan, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, United Arab Emirates, Vietnam, & Yemen.
Data Formats & Delivery
MBI Purchasing Power is available in the following data formats:
- Esri File Geodatabase
- Esri Shape file
- MapInfo TAB
- MapInfo MIF/MID
The demographic and statistical data from MBI Purchasing Power can also be supplied in the following tabular formats which allow easy loading to most database platforms:
- Tab delimited file (TXT)
- Access database (MDB)
- Excel (xls)
Other major formats can be supported by special arrangement.
MBI Purchasing Power is supplied on USB memory stick or by online delivery.
Support, Licensing & Pricing
All geo data products supplied by Europa Technologies include free lifetime support.
Please note that MBI Purchasing Power data is licensed, not sold, and is subject to an End-User Licence Agreement (EULA).
For pricing information, please contact our data consultants (details below).
Further Information on MBI Purchasing Power
For further information, please contact our experienced data consultants who will be happy to help you.
Telephone: +44 (0)1932 64 55 60 (direct)
Telephone: +44 (0)1932 37 97 31 (direct)