Consumer Profiles
for Morocco

Consumer Profiles
for Morocco

Consumer Profiles for Morocco uses an innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience. It is the first product in its class to offer ten consumer types validated across multiple countries.

Consumer Profiles

Consumer Profiles for Morocco

This Consumer Profiles product presents the population of Morocco, divided into ten easy-to-understand consumer classifications.

The product is based on segmentation criteria including socio-demographics, lifestyle values and orientation, mind-set, motivation and consumer behaviour in Morocco. The data has been drawn from a representative global survey of around 30,000 consumers with various, relatively homogeneous, populations with different consumer characteristics and buying patterns. The research is then distilled into globally identifiable consumer profiles. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Consumer Profiles for Morocco can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Flag of MoroccoMorocco – Provinces

75
Number of Regions
490000
Avg Population / Region
The Kingdom of Morocco is situated in the far north-west of Africa, in the Maghreb region. It has coastline along both the Atlantic Ocean and the Mediterranean Sea and shares land borders with Algeria and Western Sahara, and claims several islands off its coast. The capital city is Rabat.
The only north African nation to escape Ottoman domination and ruled by familial dynasties for centuries, Morocco’s position so close to Europe and at the mouth of the Mediterranean Sea was strategically important. In 1912 it was recognised as so useful to France and Spain that they divided the country into protectorates. By 1956, however, Morocco had regained its independence and reunified. Although relatively stable, Morocco is still in dispute over the territory of Western Sahara. Morocco claims two-thirds of the country and despite efforts to reach resolution, the issue of sovereignty remains disputed. It is now run as a unitary semi-constitutional monarchy and is divided into twelve regions.
Morocco boasts one of the largest economies in Africa. Whilst the agriculture sector is the largest employer, the service sector is by far the largest contributor economically. Crops include cereals and high-quality fruit and olives for export. Industry comprises mining, construction and manufacturing, but tourism is a huge earner for Morocco, which is one of the most visited countries in Africa.
Demographically, Morocco is a young country with a population that is becoming increasingly urbanised - currently around 65% of the people live in or around cities. The majority of citizens have Arab-Berber heritage. The official languages are Arabic and Berber.
Culturally, Morocco has an extremely rich heritage, with influences from the Arab world, Africa and Europe. Stunning Moorish architecture and art act as the backdrops for many places. Music and literature have characteristics from all elements of Morocco’s heritage, and its cuisine is very diversified. The national sport is soccer.
On the world stage Morocco is a member of the United Nations and the African Union.

Product details

Consumer Profiles for Morocco
Administrative Postcode Small Area
Available
Region Type Provinces
Number of Regions 75
Average Population/Region 490,000

Consumer classifications

For each region type available, Consumer Profiles for Morocco data contains population count (age 15+), percentage and rank for each of the following ten classifications. Click on the + icon for a description of each classification.

Consumer Profiles - Type A

These consumers have the highest per-capita income of all segments. They tend to be young and successful, with a significantly higher level of education than most other groups and are self-employed or in managerial positions. They don’t have children yet and tend to live in metropolitan areas either alone or with partner/friends. As a high disposable income group, these people typically spend the most money on clothes. In terms of choice of smartphone, Apple is preferred to Samsung.

Consumer Profiles - Type B

This group is older, with grown-up children who have left home. They have a high per-capita income but would rather ‘go shopping’ than buy online. As consumers, they are brand-loyal and will search for quality products from favoured retailers.

Consumer Profiles - Type C

Older, and generally living alone or as part of a couple, these people have an above average per-capita income, but an average household income. As consumers, value for money is extremely important and purchases are carefully researched and planned. They tend to be environmentally very aware and will embrace innovation.

Consumer Profiles - Type D

Generally successful office workers, and keen on-line shoppers, the consumers in this group have an above average per-capita income. As a rule, they tend to be conspicuous consumers with high expenditure on watches, jewellery and sporting goods. They are environmentally aware and look for quality and innovation in a product.

Consumer Profiles - Type E

This segment represents consumers with the highest household income and the highest expenditure across most product groups. As the group consists of families with children, the per-capita income is lower than you would expect. With high levels of education, most work in management roles and live in metropolitan areas or large cities. Overall, they are keen shoppers and the most frequent users of online shopping sites. They can be characterised as ‘early adopters’, with a very high usage of smartphone technology and social media. In terms of choice of smartphone, Apple is preferred to Samsung.

Consumer Profiles - Type F

With an average per-capita income, this segment consists mainly of retired couples without children at home. As consumers they are brand and product loyal and place a high importance on value for money. As a group, security is important and a strong emphasis is placed on relationships and being part of a community.

Consumer Profiles - Type G

These consumers have a below average per-capita income. They are socialisers who place a high value on a sense of belonging as well as a sense of excitement and spontaneity. They are interested in new products, but as a rule don’t undertake any pre-purchase research.

Consumer Profiles - Type H

Often younger and with children this group has a below-average per-capita income. As consumers, value for money is important as are favourite brands. Education, security and tradition are high on the list of personal values.

Consumer Profiles - Type I

This group has an above average household income, but as it is primarily made up of households with young children, the per-capita income is lower. Adults are either self-employed or in managerial positions. As consumers they are brand loyal but will embrace new products. The group ranks high on spend in the sports product and education categories. Excitement is an important driver too.

Consumer Profiles - Type J

This is a young group with the lowest per-capita income and comprises mainly students, unemployed and stay-at-home parents. They generally live in towns or more rural areas.

Looking beyond Morocco? Consumer Profiles is available in a wide range of countries…

Other Countries

Data formats & delivery

Consumer Profiles for Morocco data is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Europa Data Vault
Orders, Formats & Delivery

Related products for Morocco

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Regions and Boundaries

Regions & Boundaries

Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.

Regions & Boundaries

Demographics

Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.

Demographics

Purchasing Power

Understand disposable income by tiered area with this key indicator for effective location and sales territory planning.

Purchasing Power

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